12DJARUM : THE INDONESIAN ICON

12Dua Belas Djarum is a famous brand of smoking product, deeply entrenched in the society of Indonesia. Since its inception in a early 20th century, it has become a ubiquitous sight across the country, often connected with events of both recreation. The distinctive design features a striking red and white scheme, instantly distinguishable to locals

The craft of 12jarum is a thriving tradition that has endured for generations. It represents a complex cultural heritage, transmitted through the expert artisans of its practitioners. Each stitch is a expression of perseverance, weaving intricate designs that tell the narratives of our ancestry. Through its beauty, 12jarum persists a inspiration o